3 Ways Your Business Can Use the Facebook Tag

April 23rd, 2011

Do you know how to tag someone on Facebook? You type the @ symbol and then the name of someone in the status box. The comment will then show up in your news feed and the news feed of the person you tagged. (The name of the person you tagged is hyperlinked (in blue) so you can click on their name and visit their wall.)

Facebook business pages used to be able to tag people, but since the recent change in format, pages can no longer “like” people, only other pages. So you can’t tag a person anymore, which really is a good thing because it cuts down on spam. But that doesn’t mean pages can’t tag other pages. Read more…

3 Reasons Why It’s Ok to Misspell Your Website’s Keywords

April 16th, 2011

I do a Google alert for the keyword “SEO” so I can keep aware of the latest search engine optimization news, and to get ideas for writing blog articles. (This is a good strategy to use when you want to search for news in your industry.)

I came across an article this morning that reminded me of something that happened early on in my SEO career. I had to optimize a website, and I noticed that whoever had worked on it before included some misspelled words in the meta tag titles and in the copy. I thought that was strange at the time, and corrected the misspellings. But I since learned that intentionally misspelling words is a strategy that some “SEO experts” employ.

In reviewing the matter, I’ve come up with 3 reasons why it’s “ok” to misspell keywords. Actually, I’m kidding. These are three reasons why you shouldn’t bother! Read more…

Customizing your Facebook Page with iFrame Apps

April 12th, 2011

Facebook finished the changeover of its business pages to the new personal profile-style layout. One of the big changes that had a lot of business owners and marketers up in arms was the elimination of Static FBML (Facebook Markup Language) in favor of iFrames to design custom tabs. (Note: if you had the Static FBML app intalled prior to March 11 – don’t worry. Your tabs still work!)

Luckily for those of us who were not relishing the prospect of creating our own iFrame app, (it confused the heck out of me, when I checked it out!) several enterprising companies have come to the rescue by developing free (in most cases) apps that make use of iFrames.

As a result, you can still create custom tabs for your Facebook page, and the result looks as good as, if not better, than those you were able to create with Static FBML.

Here are a few apps that I’ve checked out and can recommend: Read more…

Why You Should Have a LinkedIn Company Page

April 10th, 2011

Looking for a powerful, yet inexpensive marketing tool for your business? Grab a LinkedIn Company Page. They are free to set up; you just need to have an existing profile on LinkedIn. Now, if you’re wondering what makes a LinkedIn Company Page different from a Facebook Page, the main advantage to LinkedIn is that companies can build their brand by showcasing customer recommendations. Read more…


March 7th, 2011

I’m a new member of NAIWE and am looking forward to connecting with fellow members. I’ve updated my portfolio and professional profile, so please take a look when you have a chance.